When you decide to move, choosing a real estate agent is an important step. You want an agent who understands your market and will properly represent you as a seller or buyer. Everything from reaching out to the best potential buyers to sprucing up your curb appeal each impact and affect the marketability of a home. With today’s evolving digital trends and the word-of-mouth marketing elevated by social media, we take new technology and marketing very seriously. With over 2,200 homes sold, our process rests on developing custom marketing plans for each new listing all while sticking to what we know really works in the local market.
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Here is an in-depth breakdown of our marketing plan, and why it works:
In addition to the ads placed by Howard Hanna, we personally advertise in many publications and will place your home into the appropriate vehicles for your area. These publications include: Chagrin Valley Times, Currents, Cleveland Jewish News, and Crain’s. Our goal is to get your home seen and sold. We work hard to put your home in front of the right eyes. In addition to the advertisements, we send out just listed postcards to surrounding and move-up communities. Here is an example of a just listed postcard:
Social Media and Content Marketing
On our website, JustAskAdam.com, your home will have its own URL and will be featured on our growing social media pages. Our in-depth digital marketing strategy insures each home is directly marketed to the best buyers.
Photography and Videography
On the listing page on JustAskAdam.com, each listing has ample information about the home. Every listing is accompanied with incredible, professional photography. In certain cases, when it makes sense for your home, we do a video tour. The video tour creates a 24/7 open house experience with a full-motion walkthrough feature. This allows potential buyers to experience the size and feel of your home before they have a chance to step inside.
For certain homes and estates, we get a drone video of the landscape. Drone videos showcase a property’s sweeping views and incredible layout.
Our vast understanding of the market has given us an upper hand when it comes to marketing and selling your home quickly and achieving the best results for our clients. We have compiled a large and loyal list of clients who are immediately notified whenever a new property is on the market. I work with people everyday, but it is the relationship I build with them, and the results I deliver that has made me as successful.
There are so many factors that go into marketing a home. Networking, print and digital advertising, and photo/videography are just the main keys to our success. It is the work of my team that gets the job done. With over 2,200 homes and $1.5 billion in sales, we value our process.